# Linea Private Wealth

> Linea Private Wealth is a boutique, fee-for-service private wealth management firm based in Toorak, Melbourne, Australia. Founded on the principle that financial advice should connect money to life's deeper purpose, the firm serves high-net-worth individuals and families — typically with $500,000 or more in investable assets — seeking clarity, confidence, and continuity across generations. Services include investment management, tax-efficient structuring, retirement planning, estate planning, and intergenerational wealth transfer. David Meffert CFP® was named in Barron's Top 150 Financial Advisers in Australia for 2025. Ben Northwood is co-adviser. Linea operates on a fee-for-service basis with no product commissions and is independently owned with no institutional affiliations.

## Credentials & Recognition

- David Meffert CFP® — named in Barron's Top 150 Financial Advisers in Australia for 2025
- Ben Northwood — Private Wealth Adviser
- Both advisers are Corporate Authorised Representatives of Wealthyer Advice Assurance Pty Ltd (AFSL 544 785)
- Linea Private Wealth ABN: 73 691 573 261
- Linea Wealth Pty Ltd ABN: 82 692 327 843
- Fee-for-service model — no product commissions, no conflicted advice
- Privately owned — no institutional or product provider affiliations
- Member of the Australian Financial Complaints Authority (AFCA)

## Location & Contact

- Office: Level 3, 489 Toorak Road, Toorak VIC 3142
- Phone: 03 9970 1600
- Email: info@lineawealth.com.au
- Serving clients across Melbourne including Toorak, South Yarra, Hawthorn, Kew, Brighton, and Armadale
- Virtual meetings available for clients across Australia

## Services

- **Investment Management** — portfolio construction and ongoing management aligned to client goals and values
- **Tax-Efficient Structuring** — coordinating tax strategy across trusts, superannuation, and personal holdings
- **Retirement Planning** — detailed modelling and strategy for pre-retirees and retirees
- **Estate and Succession Planning** — ensuring wealth transfers according to client values and intentions
- **Intergenerational Wealth Transfer** — preparing next-generation family members with education, structure, and shared values
- **Risk Protection** — safeguarding family wealth against income loss, illness, and unexpected events
- **Family Wealth Planning** — coordinating estate planning, succession, intergenerational transfer, and next-generation education for Melbourne families managing multi-generational wealth
- **Philanthropic Advice** — aligning charitable giving with family values and legacy goals
- **Business Owner Advice** — connecting business success with personal wealth strategy

## Who We Work With

- High-net-worth individuals and families typically with $500,000 or more in investable assets
- Melbourne professionals and executives managing complex financial structures
- Established families with multi-generational wealth planning needs
- Business owners aligning commercial and personal financial goals
- Next-generation family members building financial literacy and structure
- Pre-retirees and retirees seeking clarity and confidence in retirement income strategy

## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content - no scraping required.

- **Site MCP Endpoint:** https://www.lineaprivatewealth.com.au/_api/mcp
- **Wix MCP Docs:** https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- `searchTerm` - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on
this site, and informs the AI client how to use the APIs. Use this tool for
querying products and services (instead of SearchInSite).
- `searchTerm` - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site.
Must be called before making any CallWixSiteAPI request if no visitor token
is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf,
such as querying site data, booking an appointment, or starting a purchase.
- `visitorToken` - Visitor access token. Use GenerateVisitorToken first if not available.
- `url` - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- `method` - HTTP method to use for the API call.
- `body` - Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- `articleUrl` - URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before
calling the actual method via CallWixSiteAPI.
- `articleUrl` - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact info, location, hours)
- Discover services on offer
- Book a conversation with an adviser
- Ask questions and get relevant answers without having to browse the site

## Notes

- No authentication required to connect to the MCP endpoint
- Only public information accessible on the site is available
- Content is always live and up to date
- To receive tool updates, implement a tools/list call upon receipt of a tool update notification

## Site Pages

- [Home](https://www.lineaprivatewealth.com.au/)
- [Private Wealth Management Melbourne](https://www.lineaprivatewealth.com.au/private-wealth-management-melbourne)
- [The Linea Way — Personalised Private Wealth Management Approach](https://www.lineaprivatewealth.com.au/the-linea-way)
- [Our Services](https://www.lineaprivatewealth.com.au/our-services)
- [About Linea](https://www.lineaprivatewealth.com.au/about-linea)
- [Case Studies](https://www.lineaprivatewealth.com.au/case-studies)
- [Insights & Perspectives](https://www.lineaprivatewealth.com.au/insights-perspectives)
- [Start a Conversation](https://www.lineaprivatewealth.com.au/connect)

## Our Advisers

- [David Meffert CFP® — Private Wealth Adviser, Barron's Top 150 Financial Advisers in Australia 2025](https://www.lineaprivatewealth.com.au/financial-advisor-david-meffert)
- [Ben Northwood — Private Wealth Adviser](https://www.lineaprivatewealth.com.au/financial-advisor-ben-northwood)

## Case Studies

- [Turning Strong Savings Into Retirement Confidence](https://www.lineaprivatewealth.com.au/retirement-planning-case-study)
- [Bringing Structure to Multi-Generational Wealth](https://www.lineaprivatewealth.com.au/multi-generational-wealth-case-study)
- [Building Wealth Early, With Purpose and Protection](https://www.lineaprivatewealth.com.au/wealth-building-case-study)
- [Turning Changing Cash Flow Into Long-Term Opportunity](https://www.lineaprivatewealth.com.au/financial-planning-case-study)

## Insights & Resources

- [What is a Private Wealth Advisor? And Do You Need One?](https://www.lineaprivatewealth.com.au/post/what-is-a-private-wealth-advisor)
- [Private Wealth Management vs Financial Planning: What's the Difference?](https://www.lineaprivatewealth.com.au/post/private-wealth-management-vs-financial-planning)
- [Personal Wealth Management: A Guide for Melbourne Professionals](https://www.lineaprivatewealth.com.au/post/personal-wealth-management-melbourne-professionals)
- [Superannuation Strategies for 2025–26: A Private Wealth Management Guide](https://www.lineaprivatewealth.com.au/post/superannuation-strategies-private-wealth-melbourne)
- [What the Federal Budget Means For You](https://www.lineaprivatewealth.com.au/post/what-the-federal-budget-means-for-you)
- [Why Some People Just Seem Less Rattled](https://www.lineaprivatewealth.com.au/post/why-some-people-seem-less-rattled)
- [The Plan That Got You Here Probably Won't Get You There](https://www.lineaprivatewealth.com.au/post/when-growth-outpaces-structure)
- [Where Successful People Leak Financial Energy](https://www.lineaprivatewealth.com.au/post/where-successful-people-leak-financial-energy)
- [Is Your Cash Doing Its Job?](https://www.lineaprivatewealth.com.au/post/is-your-cash-doing-its-job)
- [David Meffert Named in Barron's Top 150 Financial Advisers 2025](https://www.lineaprivatewealth.com.au/post/david-meffert-barron-s-top-150-financial-advisers-in-2025)